Let’s make regenerative and resilient practices the norm.
Rejuvenating our home requires all hands on deck.
(Or, you know, in the soil.)
Hi. I’m Ashleigh Penrod, proprietor of Mess Hill. I’m a strategist helping businesses, organizations, and non-profits accelerate their efforts within sustainability, soil health, and regenerative agriculture.
Specialties
I work directly with organizations and brands, as well as with agencies and consultancies whose teams need extra support.
Strategy
Such as:
Preparing your organization or brand to enter a marketplace or engage a new audience
Focusing and prioritizing your efforts around a vision
Identifying the actions or solutions that support your vision along with a plan for understanding their impact
Designing and initiating mutually beneficial partnerships between entities
Aligning your organizational culture with your vision
Supplementing your team with extra research, modeling, moderating, or general strategy support
Research
Such as:
Designing a research plan to test hypotheses about your audience or offerings
Conducting qualitative research, including observing and listening to stakeholders to understand their needs and motivations
Conducting secondary research to provide directional insights and inspiration
Finding out if your intended audience is responding to your efforts the way you hoped they would
Facilitation
Such as
Leading workshops with cross-functional groups, crafted to either get on the same page or define the page together
Stepping into jammed-up planning processes and sorting out the best way/s to get un-jammed
Things People Say
“I had the immense pleasure of working with Ashleigh on articulating our company’s belief, purpose and positioning—and we were so pleased, we brought her back for additional strategy and facilitation work. I truly cannot say enough good things about Ashleigh, the value she delivers, and the positive experience—start to finish—of working with her. She is a tremendously knowledgeable and passionate subject matter expert on sustainability. She is also incredibly gifted at distilling clarity from ambiguity. Plus, she is an excellent listener who finds ways to actively engage every member of the team. She is a brilliant thinker and communicator and an absolute pleasure to work with.”
— Galit Feinreich, Chief Marketing Officer, Equinom
“Above all, I was impressed with Ashleigh’s ability to take complexity and make it elegantly simple. Across a range of projects both inspiringly conceptual and strategically tactical, Ashleigh listens intently for the greater problem to be solved and brings a level of passion for the enduring solution. She brings an incredibly compassionate, human approach to business strategy. I highly recommend Ashleigh if you need a strategic sparring partner to reflect on challenges and bounce off ideas and strategies to overcome them.”
— Kim Chau Vo, former Strategy Director, Nestlé USA Foods Portfolio
“I have worked with many strategists. Ashleigh is one of the smartest—and most fun!—to work with. She has a gift in her ability to simplify some of the most complex concepts into something smart, differentiated and impactful. In our projects I most appreciate her challenging the team to push further while collaborating, building and taking insight from the whole team (account, creative and client) to deliver a distinct, multifaceted strategy.”
— Shandra Zurn, Vice President and Partner, Minnow
Soil not your thing?
That’s cool, too. Please reach out if you have a strategic challenge you’d like to talk through.