Experience Positive Change

We guide teams and organizations through the mess that leads to a regenerative future.

Our Workshops

  • 3-week commitment

    Is your organization or team going in circles? Does everyone have a different idea about what you’re trying to accomplish?

    We help you identify the source of the problem, guide your team through a productive conversation about it, and align on how to move toward a solution together.

    How it Happens

    Learn. 1:1 anonymous interviews

    Get real. A work-session to collectively interrogate the problem

    Commit. A clear agreement for accountability amongst your team

    Perfect for

    Leadership teams who have shared ambition but are experiencing tension

  • 4-week commitment

    Do you know your customers? Like really know your customers?

    Human beings are complex, contradictory, and oh-so-interesting. We help to deepen your team’s understanding of the real lives and experiences of the people you care about, so your business can grow and thrive.

    How it Happens

    Gather. Information, insight, and instinct-gathering

    Curate. Customer persona development

    Personalize. An empathy-building work-session amongst your team and a small group of customers

    Perfect for

    Product or marketing teams who are making or improving upon an offering

  • 4-week commitment

    Are you facing a bunch of good potential directions and need to choose the best one for your business or brand? This is a hard choice to make.

    We help your team efficiently sort out the strategies in front of you, evaluate them, and make a great decision everyone is aligned on.

    How it Happens

    Understand. A look at where you’ve been and what’s in front of you

    Clarify. Laying out the potential strategic directions

    Get real. A work-session to evaluate and “try on” the directions

    Choose. Making an informed decision together

    Perfect for

    Leaders who are responsible for the direction of an organization, product, or brand

  • 4-week commitment

    Has your team decided on a direction you want to pursue and… it doesn’t seem to be taking hold? We’ve all been there. Sometimes, “strategy” forgets about reality.

    We meet people where they are today and begin to practice the behaviors that lead to transformation.

    How it Happens

    Understand. A look at the road ahead and the potential roadblocks

    Get real. A work-session to investigate the direction and commit to individual roles

    Practice. A toolkit your team can use to practice new behaviors for a few weeks

    Shift. A work-session to reflect on how it’s going and make any needed shifts

    Perfect for

    Product or marketing teams who have an ambitious strategic direction and aren’t certain where to start

Sarah Herberg • Loom •

Sarah Herberg • Loom •



Ashleigh Penrod • Mess Hill •

Ashleigh Penrod • Mess Hill •



“Most consultants I’ve worked with in the past are happy to deliver a presentation and wish you the best of luck. Ashleigh and Sarah tied their success to ours, and made the partnership way more than what we had expected. By the end of our engagement it felt like parting ways with an old friend. The work itself? Inspiring, revolutionary, and something we can build a strong future around.”

— Steve Mattson, VP Product, ONE KEY

Our combined strengths help teams make real progress.

We think regeneratively.

We respect the interconnectedness of systems and forces, big and small. The people we work with should leave our partnership feeling re-energized and excited about the future.

We believe in people’s capacity to changeand to create change.

Our work is designed to be intensive, clarifying, and dependent upon the individuals who participate in it. To experience success, people need to engage in creating it.

We are rigorous and empathetic.

As strategists, we know the importance of data, context, and deep exploration. As people, we also know the importance of personal investment. We take care to understand where people are coming from and we create an environment where everyone matters.

Find out what positive change feels like.